Content Marketing vs. Content Strategy — What’s the Difference and Why Does it Matter to Your Business?

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The two terms can be defined in many ways, but the bottomline, as always, is figuring out how they relate to your business. These past few days, we’ve been seeing an old digital marketing discussion once again making its rounds in social media. The question was, what’s the difference between content marketing and content strategy? […]

#WeekendReads: Facebook video, Silicon Valley Startups, and Content Marketing Agencies

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Daily Facebook video views are now at 4B, how Silicon Valley startups use content to fuel their growth, and how to choose a content marketing agency Happy Friday! We know most of you are already winding down for the weekend, but we also know that a lot of you use the downtime to plot world […]

#WeekendReads: Carlsberg, Game of Thrones, and Hyundai Win This Week’s Marketing Roundup

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The best poster in the world, dumb ways to die Game of Thrones style, and a car ad that made us cry Whoah, where’s the fire? Oh, right, it’s Friday, which means everyone and their grandmother is rushing to get out of the office and into some happy hour fun. Before you run off, here […]