#WeekendReads: Facebook video, Silicon Valley Startups, and Content Marketing Agencies

Daily Facebook video views are now at 4B, how Silicon Valley startups use content to fuel their growth, and how to choose a content marketing agency

Happy Friday! We know most of you are already winding down for the weekend, but we also know that a lot of you use the downtime to plot world domination. You guys are crazy, and we love you for it, which is why we’re helping you beef up your arsenal. Here are a few arguments you can use when you try getting your content marketing budget approved.

Facebook Video is Now at Over 4 Billion Daily Views

That’s one billion more than January’s numbers, and 4 times more than September last year. That’s crazy growth! This is, of course, nothing but good news for brands and marketers.

Facebook COO Sheryl Sandberg is particularly excited for small and medium businesses “who would never be able to hire a film crew and buy a TV ad”. According to Sandberg, over a million SMBs have posted videos and built ad buys around it. “I don’t think there are 1 million advertisers who have bought TV ads in that same period of time.”

Facebook video 4 billion daily views
If you’re still not using video for marketing, you’re definitely missing out.

More exciting numbers from the social networking giant:

– More than 1 billion daily mobile searches on Facebook

– Instagram has 200 million daily users who spend an average of 21 minutes on the network

Read more of the story here.

Even the Hottest Silicon Valley Startups are Using Content to Fuel Growth

If you know anything about us at all, you’d know that we vigorously support storytelling as a way of reaching your audience. Uber, Airbnb, Buffer, and many other billion-dollar startups have interesting stories to share, and they’ve capitalized on it like champs.

Uber, for example, launched the print magazine Momentum for its 150,000 drivers in March. Now, they can read all about Uber’s very first drivers and get tips for staying healthy on the road.

Uber Deadmau5
Yup, that’s Deadmau5 with an Uber passenger in his McLaren.

The startup also has lots of video content that tells stories about customer experiences. There’s even one on super-famous musician Deadmau5 picking up passengers in Toronto using his McLaren, no less.

Why is this important? It’s because this type of content helps Uber connect with new and existing customers: it’s a visceral way of sharing the Uber experience with audiences, and it makes the drivers feel that they truly matter to the company.

Read more of the story here.

How to Choose a Content Marketing Agency

So you have a business (or you’re a marketing manager) and you want to invest in content marketing. Problem is, building your own brand newsroom is a huge investment, and we’re not just talking about money here. You’ll spend a lot of time trying to find the best writers, graphic artists, content strategists, and SEO specialists. On top of that, you’ll need to manage everything by yourself.

That’s hard work, and possibly not the best investment of your resources. What should you do? You outsource instead.

Craig Hodges, founder and CEO of King Content, lists seven guidelines for choosing the best content marketing agency for your business. Some of his tips: make sure you like each other, make sure they practice what they preach, and make sure that they know how to measure.

digital marketing agency
Not playing heavy-handed here, but we think we’re the best choice ^_^

Read the rest of his tips here.

Indigo Media Labs is a content-focused and data-driven digital marketing agency. Our strategies revolve around the lifeblood of your business: the customer. We create extremely high-quality content that builds trust, authority, and likeability for your brand. Ask us how we can help your business. We’d love to chat.

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